Lendit

Lendit is an online investment company founded in March 2015. Lendit believes that everyone should receive a personalized interest rate tailored to their credit profile.

It calculates personalized interest rates and promotes medium-term loans. To this end, it has developed its own credit model based on big data analysis and machine learning. Lendit has been recognized for its business vision, technology, and corporate culture that converge finance and IT, and has attracted investment from leading domestic and foreign venture capitalists and public institutions to continue innovating. Lendit's major investors include Altos Ventures, a Silicon Valley-based investment firm; Collaborative Fund, an impact investment firm based in San Francisco and New York; and Yellow Dog and Krevis Partners, two of Korea's leading impact investors.

Ended its P2P/온투업 lending business as of 02.10.2025, after a bid to join Korea's 4th internet-only banking license consortium fell through.