Finance, Baby!

We make finances approachable and encourage women to take their financial future into their own hands.

No jibber-jabber, no highfalutin technical terms. That’s our goal! We are Tessa and Denise, founders of Finance, Baby! and a few months ago we ourselves were still afraid of shares, numbers, money & Co.

But after talking to over 100 women, we knew we had to change something:

Women don’t know where to start and searching for information is extremely time-consuming and requires prior knowledge.

When it comes to finance, people don’t communicate at eye level. Content is presented in a complicated and unapproachable way.

There are hardly any offers for women in all life situations, such as maternity leave, self-employment, or divorce.

Women are slipping further and further into old-age poverty, but cannot solve this problem because they are not self-confident when it comes to money.

There is a lack of personal contacts, openness, and confidence in financial advice due to aloofness and bad experiences.

Filed for insolvency in March 2025.