blue

Blue is Hong Kong’s first digital life insurer - in fact we are more than that, much more. Blue designs simple, flexible insurance solutions with revolutionary experiences for you. We embrace technology to focus on your insurance needs now and into the future. Forget about filling stacks of paper forms crammed with complex terms and conditions. We stand for clear product features, easy to understand terms, and products that you can personalise and buy directly from us online – your underwriter. We hold ourselves accountable to our customers’ life protection needs, by offering direct online application experience and easy to understand products. No hidden charges. No layers of commissioned sales. Just insurance solutions you value. We believe you know what you need best. We take pride in thinking ahead of our times, providing you with alternative options, because at the end of the day, we want to empower you to take full control of your own safety net. Blue is a joint venture between Aviva plc., Hillhouse Capital, and Tencent Holdings Limited. Blue Insurance Limited is an authorized insurer under the Insurance Ordinance (Cap. 41) and only authorized to sell insurance products within Hong Kong.