Finstep

Finstep helps young people ages 12 to 18 become financially literate and achieve their personal goals. This is implemented via its own app, which can be described as a mix of Duolingo and Kurzgesagt's content. In entertaining, animated short videos, young people learn practical financial skills. The topics are intended to cover all points of contact between young people and finances, from 'how do I earn extra money at the age of 15?' to 'which insurance does a person need?' and 'how does a tax return work?' to 'how do influencers actually make money? The knowledge acquired is tested through quizzes and challenges, and a reward system further incentivizes learning.

Finstep was founded in Hamburg at the beginning of 2022 and was able to close a six-figure angel investor round shortly after its founding. A prototype has been made available to a test group of over a hundred users. Currently, the 7-member team is preparing for the official market launch, which will take place in the first half of 2023.

Finstep sees the educational offer as a basic building block that will be expanded in the future to include youth-oriented financial products in order to become a central financial centre for families in the future.

Acquired by Bling in August 2025 and closed on 13.04.2026.