Mission

We help self-directed long-term investors to invest at an early stage in cryptocurrency bull markets while remaining protected from market crashes. Our approach is the first to automatically and continuously analyze the market sentiment in online media and to derive investment decisions from it. With our early warning system, cryptocurrencies can find a place in even the most conservative portfolios.

Customer needs

Bitcoin is often called „digital gold“ and it slowly evolves to become the investment of choice for the digital natives and Millenials. However, due to its high price volatility and yet unclear path of adoption, investors need strong nerves and good timing.

Product & customer benefits

Our first product, the Bull Market Compass, is a subscription-based digital trading signal service offered under the brand CryptoCaptain. It helps long-term Bitcoin investors, who take investing into their own hands, to answer the question, when should I invest in the cryptocurrency market?

The benefits for our customers are:

• Guidance through directly actionable buy and sell recommendations, with which our customers can successfully navigate through the volatile cryptocurrency market
• Capital protection through the early detection of bear markets and advanced risk management algorithms
• Time-saving through high-quality signals and filtering noisy information

Unique selling proposition

The unique selling proposition of our Bull Market Compass is the early detection of emerging bull and bear markets. Key to it are our end-to-end in-house developed

• AI, which determines the market sentiment by analyzing high quality, hand-picked online sources in real-time
• investment strategies, which transform sentiment and market data into directly actionable buy/sell recommendations.

This approach gives us an advantage over most competitors who only use technical analysis for timing and often identify trends late. Our approach can be also easily adapted to other asset classes such as stocks and commodities.

Market & target group

CryptoCaptain is part of the fintech megatrend and the data-driven economy. Our service is aimed at digital natives who take control of their finances and are increasingly considering cryptocurrencies for their portfolio.

Our long-term oriented timing service occupies a niche with a market volume of 19.4M € /year, which is projected to reach 100M €/year over the next 5 years. The market volume corresponds to the product of the market price of 12 €/month for our service and the number of Bitcoin investors who (1) hold more than 0.1 Bitcoin (~800€) (~ 3 million), (2) invest long-term (~ 1.92 million left) and (3) would ask for investment advice (~ 134,400 potential customers left).

We plan to acquire new customers with the help of content marketing and advertising on cryptocurrency-related websites.

Competition

Potential competitors include trading signal and sentiment providers. However, they can be neglected as they are either short-term oriented and only use technical analysis or they do not make any market recommendations based on their sentiment analysis. In contrast, CryptoCaptain takes an end-to-end approach that extracts and fully integrates the market sentiment in its investing strategies. The benefits of our approach for customers are worry-free long-term investing and better market timing.

Team

• Dr. Achim Klein: Business Informatics (with a focus on sentiment analysis with AI), 10+ years of project experience in predictive data analytics and AI, 3+ years of industry experience in software development and quality assurance
• Lyubomir Kirilov: Business Administration and Economics (with a focus on marketing, controlling & financial econometrics), 6 years of teamwork with Dr. Achim Klein on the preliminaries of CryptoCaptain (at the University of Hohenheim)