Creating a microfinance business platform for Africa
Today, a population of 650m+ people in sub-Saharan Africa (SSA) lives in rural areas with limited or non-existent access to basic financial products and services. Existing service providers (e.g. insurance companies) lack efficient distribution channels to address this rural segment and only reach the wealthier, urban middle-class. The existing 25,000+ microfinance institutions (MFIs) in SSA have a trust-based relationship to rural clients and could bridge this gap, but cannot currently do so mainly due to inefficient, manual business processes.
By offering awamo® 360, a cloud-based banking platform tailored to the needs of MFIs, awamo helps boosting financial inclusion within a huge and still underserved market in rural Africa. In addition, awamo gains access to a massive client base. Currently, over 800,000 clients are being served via awamo® 360 in Uganda and Kenya. After going live in late 2018, awamo is pursuing a B2B2C business model and strategically has prioritized customer access. awamo is increasingly focusing on cross-selling essential services, such as credit default insurance. awamo expects to strongly monetize and further enhance this customer base with revenues predicted to grow to EUR 17.6m p.a. until 2025 with break-even planned for 2023.